Mike's Marketing Blog

Hashtags make it easier to find and follow discussions about people, topics, events, locations, promotions and more.

How often should your business post on social media? The answer is: it depends on the social media network.

As a sales tool, video has proven to help get you noticed, get more responses, book more meetings, and ultimately close more deals.

Your companies domain name is the foundation of your online identity.

Advertising on LinkedIn is extremely valuable for businesses looking to target a more professional demographic.

With digital marketing constantly evolving, staying on top of the latest marketing trends is not so easy. Fortunately, Optimind produced...

Building a brand is so important, since it helps you communicate to your audience who you are and what you stand while also promoting your p

When it comes to branding, consistency is everything! Use this brand style guide to develop a killer brand that stands out from the rest.

Having excellent, high quality photos are absolutely crucial for building an online presence.

Way too often a website is created to look good, and not necessarily lead to more sales.

Is your landing page optimized for maximum ROI?

To ensure your next blog is not a flop, here are 6 blog mistakes that you should avoid.

If you have ever browsed the Internet, chances are you've come across a Call-To-Action (CTA).

Over 100 consultants, freelancers and solopreneurs were surveyed and asked to share what marketing strategies worked best for them.

Starting a blog is a great way to deliver valuable content to your audience.

Tricks that will get you ahead one day, can be useless or even harmful the next.

There's a ton of advice online reminding us how important it is to create engaging and though-provoking content that keeps our audience wait

Visual content is the cornerstone of any successful marketing strategy.