Mike's Marketing Blog

As you step into business for the first time, who better to turn to for guidance than the world's more renowned founders?

In order to leverage the full potential of social media for your business, the images you use in your posts need to be engaging.

Running a successful business isn't all rainbows and sunshine. Sometimes things just don't go your way; that's a fact.

LinkedIn is an excellent resource for businesses and business-minded people alike.

Need help increasing your reach and engagement on social media?

Want to optimize the conversion rate of your home page? Here are 12 key elements that every great homepage should have.

Is your business website failing to generate sales and inquiries? Wondering why so many visitors leave without getting in touch?

This guide gives you the ins and outs so you can market your business like a pro!

As a sales tool, video has proven to help get you noticed, get more responses, book more meetings, and ultimately close more deals.

Your companies domain name is the foundation of your online identity.

Advertising on LinkedIn is extremely valuable for businesses looking to target a more professional demographic.

With digital marketing constantly evolving, staying on top of the latest marketing trends is not so easy. Fortunately, Optimind produced...

Building a brand is so important, since it helps you communicate to your audience who you are and what you stand while also promoting your p

When it comes to branding, consistency is everything! Use this brand style guide to develop a killer brand that stands out from the rest.

Having excellent, high quality photos are absolutely crucial for building an online presence.

To ensure your next blog is not a flop, here are 6 blog mistakes that you should avoid.

If you have ever browsed the Internet, chances are you've come across a Call-To-Action (CTA).

Over 100 consultants, freelancers and solopreneurs were surveyed and asked to share what marketing strategies worked best for them.