Mike's Marketing Blog

Running a successful business isn't all rainbows and sunshine. Sometimes things just don't go your way; that's a fact.

As a sales tool, video has proven to help get you noticed, get more responses, book more meetings, and ultimately close more deals.

With digital marketing constantly evolving, staying on top of the latest marketing trends is not so easy. Fortunately, Optimind produced...

Way too often a website is created to look good, and not necessarily lead to more sales.

If you have ever browsed the Internet, chances are you've come across a Call-To-Action (CTA).

If you sell your products online, you've probably had people add items to their cart, but leave before purchasing.

Have you ever wondered what the difference is between Search Engine Optimization (SEO) and Pay Per Click (PPC)?

Twitter is an excellent, free resource for businesses to get out information about their offerings quickly.

Generating recurring revenue with your digital content is possible.

It has never been more important to include paid social advertising as part of your lead generation strategy.

So you've got a product or service and now you have to sell it. Follow these 5 tips to learn how you can sell like a boss. Here are the...

Don't let your Google AdWords campaign drain your budget without producing results. Follow these tips to help increase conversions and decre

Are you preparing a pitch for potential investors? Here are 10 slides to consider.

Discover the benefits of Google AdWords and why you need it for business.

Are you getting traffic to a website or landing page, but not converting on sales? These tips will help you increase your conversion...