Karen Laidlaw
Karen Laidlaw is a motivational speaker and mentor who most recently worked for a Fortune 500 company. Deciding to start her own business, Karen reached out to us to help spread awareness of her amazing services and connect with people who are interested in her offerings.
Website
SEO
Social Media
Analytics
Google Ads
Graphic Design
Blog
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Website
Karen needed a new website to display her services, run a blog, and provide information for her eCourse and podcasts. We helped her create create a clean and welcoming design that promoted her brand and inspired users to connect through her various channels.
Social Media
Social media is a great way to reach new clients for Karen. We helped her get set up on Facebook, Instagram, Twitter and LinkedIn by designing custom cover photos and engaging bio descriptions.
Karen's social media needs to be engaging and informative. We help her create posts that represent her core values and show potential clients what they can expect by working with her. A combination or promoting her services, motivational quotes, behind the scenes photos and videos have proven to be successful marketing materials for her accounts.
Original Content
Here is an example of a social media post we made for Karen. In this post, we are promoting her blog which helps drive traffic to her website and ultimately generates leads for her business.
We use emotional wording to capture the attention of her audience and lead them into the blog by introducing what they will learn by reading it.
Once they are on her blog, they have the option of signing up for her newsletter or contacting her to learn more about her services.
Graphic Design & Branding
Karen's branding is a very important part of her business. Since she is selling herself and her services, it is crucial that we create a brand image that reflects that. Here are some examples of the graphics that we made for Karen which we would share on her social media channels, website, blogs, and weekly newsletters.
Analytics
Each month we provide Karen with an analytics report for her website and social media in order to track the progress of the accounts.
Website
We help her track how many users visit her website in a given week or month, as well as which pages were the most viewed. It is important that her service pages get the most views, since this is where she generates leads. We also monitor the success of her blog pages, since these are the main points of entry for her website.
*Numbers adjusted for confidentiality
Social Media
Social media statistics help us measure the progress of Karen's campaigns. From organic posts to paid posts, we track the data to ensure that her accounts are consistently growing month-over-month.
Each month we provide her a breakdown of every account with comments on how she can improve. We commonly see an increase across the board for their social media accounts, and in the odd case where engagement has dropped we provide her with solutions to get back on track.
By tracking their statistics on a regular basis, we can consistently boost her presence and build and engaged set of followers.
*Numbers adjusted for confidentiality
