Serving Toronto & the GTA since 2014 · Google Partner certified
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Google Ads & paid search management
Be the first business they find when they’re ready to buy
We build and manage Google Ads that put you in front of people already searching for what you sell, then cut the spend that never turns into work.
★★★★★ 4.9 across 87 Google reviews
- Google Partner certified
- Keyword-level tracking
- Transparent ad spend
- No long-term contracts
Your account, your data: we build it inside your own Google Ads account. If you leave, everything stays with you.
Get a free Google Ads audit
We’ll review your account (or your competitors’ if you have none yet) and send back where the money is going.
We reply within 1 business day. No spam, no sales pressure.
Don’t want the free audit and just want to get started? Contact us or get a free quote.
Ad spend managed
Average cost per lead
Google Partner
Client retention
What we do
Everything your account needs, handled
Set-up, daily management and reporting done by one certified team. No dashboards you have to interpret yourself.
Campaign set-up
Account structure, conversion tracking and negative keyword lists built properly from day one.
Keyword research
We find the terms buyers actually type, and the ones that only ever waste budget.
Targeted audience
Location, device, time of day and remarketing so your budget goes to people who can buy from you.
Ongoing management
Weekly optimisation of bids, budgets and ad copy. Nothing is left running on autopilot.
Budget control
A hard monthly cap you set. We tell you when spending more would earn more, and when it would not.
Analytics & reporting
One monthly report on clicks, calls, leads and cost per lead, plus exactly what we’re changing next.
How paid search works
You only pay when someone clicks
Your ad shows to people searching for what you sell. It costs nothing to appear — you are only charged when someone clicks through to your site. That means your budget follows intent, not impressions.
That is why paid search is usually the fastest channel to turn on. Leads can start the week we launch, while SEO and social build over months.
- No charge for impressions
- Budget capped at a number you set
- Turn it up or down any week
Last 30 days
Sample client account
Impressions
No charge
Clicks
7.7% CTR
Leads
4.3% conversion
Cost per lead
Down from $34.60
Anonymised from a live account. Your numbers will differ by industry and location.
Why us
Reach people at the exact moment they’re searching
Search is the only channel where the customer starts the conversation. We build campaigns around the terms that mean someone is ready to buy, not just browsing.
- Buyer-intent keyword research
- Negative keyword lists that block waste
- Local targeting down to the postcode
Why us
The click is only half the job
Most spend gets wasted after the click. We review the page the ad lands on and fix the gaps that stop visitors from calling or filling in the form.
- Landing page review with every audit
- Call and form tracking wired in
- Reporting on leads, not clicks
Why us
Your account, your data, your ad spend
We build inside your Google Ads account and pay the media spend from your card, not ours. You see every dollar and keep the history if you ever leave.
- No markup on ad spend
- You keep full admin access
- All history stays with you
How it works
Live in two weeks
Day 1
Free audit
We review the account or the market, then ask a few questions about your goals and margins.
Days 2-5
Research & build
Keyword research, campaign structure, ad copy and tracking set up in your own account.
Days 6-10
Approve & launch
You approve the keywords, budget and ad copy. Nothing goes live before you have seen it.
Ongoing
Optimise & report
Weekly tuning, one monthly report on leads and cost per lead, and what changes next.
Nothing goes live without your approval. You see the keywords, the budget and the ad copy before a single dollar is spent.
Pricing
Three ways to work with us
Management fee only — ad spend is paid straight to Google from your card, with no markup from us.
Starter
Up to $3k monthly ad spend
MOST POPULAR
Growth
Up to $10k monthly ad spend
Full service
$10k+ and multi-location
Campaigns managed
2
Up to 6
Unlimited
Search & Performance Max
✓
✓
✓
Display & remarketing
—
✓
✓
Optimisation frequency
Bi-weekly
Weekly
Twice weekly
Landing page advice
—
✓
✓
Call tracking included
—
✓
✓
Conversion tracking set-up
✓
✓
✓
Ad copy testing
Quarterly
Monthly
Continuous
Reporting
Monthly
Monthly + review
Monthly + review
Ad spend markup
None
None
None
Not sure where you fit? Send us your account and we will tell you honestly — often it is the smallest plan.
★★★★★
Nancy
Robertson Kadwell
★★★★★
I’ve been working with Mike’s Marketing for several years now and I am very pleased with their services. They’ve helped to attract countless new customers to our business and continue to work with us on a regular basis to improve our online presence.
Lenn
Brew Kettle
★★★★★
I started working with Mike’s Marketing a year and a half ago. I had very little knowledge in this space, but wanted a website and social media postings. I’m quite sure I wouldn’t have had the courage to start without their expertise.
Karen
The One Thing
★★★★★
I worked with Mike’s Marketing for almost 2 years for my IG platform. He was always very creative with his postings and very good with the hashtags appropriate to the business. I highly recommend his services!
Juliana
Etsy Seller
Questions we get about paid search
Still unsure? Email mike@mikesmarketing.ca and talk to Mike directly.
It depends entirely on what a click costs in your industry and how many leads you need. A local trade competing on a handful of terms needs far less than a business bidding against national brands.
Send us what you sell and where, and we’ll come back with the real search volumes, the going click price and a realistic monthly figure — before you commit to anything.
Directly to Google, always. The account is opened in your business name and the media spend comes off your own card.
We charge a management fee for our work and nothing else. We don’t mark up ad spend or take a percentage of it, so you can see exactly where every dollar went.
Usually within days of going live. Paid search is the fastest channel we run because you’re appearing in front of people already searching for what you sell.
The first few weeks are about gathering data. From there we tighten the keywords, block the waste and bring the cost per lead down month over month.
Yes, and it’s often the better starting point. An existing account has history and conversion data we can learn from rather than starting cold.
We’ll audit what’s there first and tell you honestly whether it’s worth restructuring or rebuilding. Either way the account stays yours.
We tell you. If the numbers say the channel isn’t viable for your margins, we’ll recommend pausing and putting the budget somewhere that works better.
There’s no long-term contract holding you in. We’d rather lose the line item than keep billing you for something that isn’t earning.
Yes. Microsoft Ads covers Bing and often has noticeably cheaper clicks, and it can be worth running alongside Google for certain audiences.
We’ll only recommend it where the volume justifies the extra management. For most local businesses Google comes first.
You do. Every account is created in your business name with you as the owner and us added as a manager.
If we stop working together we simply remove our access. The campaigns, the history and the conversion data all stay with you.
Find out what your keywords cost
Tell us what you sell and where. We’ll come back with the real search volumes, the going click price and a realistic monthly budget — before you commit to anything.
✓ No pitch deck ✓ No obligation ✓ Numbers in 2 days